Individual Value Trumps Group Opinion
When my friend was in college, he minored in English and enrolled in a course called “Feminist Literature” (don’t worry, we’re not about to get political, I promise), which was taught by a very outspoken and intelligent professor who polarized the small university community. On the first day of class, the professor introduced herself and welcomed everyone to the new semester, and then she handed out the reading list for the course. As the professor was giving an overview of what she wanted the students to take away from her course, my friend started scanning the reading list. The authors and their subjects didn’t surprise him in the least – he went into this happily and with eyes wide open. What made him do a double take, though, was the sheer number of books he and the rest of the class were going to be required to read fully and be prepared to discuss at length and cover in exams. At that moment, he knew he was going to need to make a beeline to the administration building after class and withdraw from the course – there was no way he would be able to pass all his other courses if he devoted the time needed in this one.
The professor then asked that they go around the room and have everyone introduce themselves and tell the class why they chose to take this course. She started on the opposite side of the room, so it gave my friend time to get a feel for his classmates and see if there was a slim chance that he could convince himself to stick it out. The class was composed of about thirty students with four of them (including my friend) being male. Almost every single person who introduced her or himself gave a very (I’m using his term) “brown nose” answer to why they chose to take this course – everyone was clearly in love with this professor and the idea that they were taking this course to “rebel” against the conservative nature that pervaded the small university he was attending. The funny thing was he also noticed that each time a student sort of professed her/his love for the professor’s daring nature, the professor had a look on her face that could be interpreted as stoically pleased or slightly perturbed.
At long last, it fell to my friend to introduce himself and tell the class why he had chosen to take this course. Still not quite sure what the professor’s “look” was telling him, he decided to gamble by just introducing himself and then going silent. As the next student was eager to introduce herself and was about to launch into her story, the professor stopped her and asked why my friend was taking this course. He smiled and took his time to look around the room and make eye contact with as many of the female students as he could and then said, “Because I’m looking for dates.” Amid a few groans and some stifled laughter, he looked up at the professor and noticed that his gamble paid off: she smiled and openly laughed – she valued sense of humor over blind servitude.
He had decided to withdraw from the class (the “brown nose” classmates clinched it for him), and he knew that in the future he might cross paths again with that professor in another course. He figured if the professor remembered him, and remembered him positively, that would bode well for him. Even if she hadn’t found it funny, he figured it would be a lot easier to reason and work things out with one person than a group of them. (And he already had a girlfriend who would become his wife, so dates weren’t something he needed.)
In the real estate/mortgage world, it’s all about focusing on the single person rather than the group. If you’re someone who is looking to purchase a home, it’s important to focus on yourself (and your goal) by foregoing an occasional night out at the bar with the group so you can save for a down payment – the group won’t be buying the house for you. For us on the business side of things, it’s a sad day when you ask someone if they can name the agent and the lender who helped them buy their first house, and their response is, “I remember he/she was with X Company, but I couldn’t tell you his/her name.” When that happens to you, you’ve been lumped into a sad group, and that group isn’t going to help you get new business.