Tag: realestate

Creating v. Competing

In the not-too-distant past, marketing and advertising were costly and, quite often, labor-intensive (which means “costly”).  With social media being readily available and free to everyone, that significantly evened the score for everyone involved.  So, instead of having a handful of players who have the money and means to go after a target audience, we […]

A VA Loan Myth Dispelled

  Recently, I had the pleasure of meeting with a person who is new to being a real estate agent but not new to selling a house. Our conversation turned to the subject of her own home that she and her husband were about to put on the market. She wanted to know what mortgage […]

Offense Doesn’t Need to be Offensive

Pulling credit. For numerous reasons, when I’m in the middle of taking a mortgage application, and I ask the borrower for her/his social security number, I often get these responses: “Do you really need to pull my credit?” “Can we wait to pull my credit until . . . ?” “I’m not comfortable giving that […]

Too Clever by Half is Dumb

Recently, I came across a post on Facebook. This was by an agent that purported to show why it’s so much smarter for a seller to use a realtor versus an iBuyer. This is new. Being “in the business” I knew this to be a truth as incontrovertible as water is wet and fire burns. […]

Rates Don’t Have to be a Gamble

Since the Fed’s announcement last week and the ongoing . . . uneasiness surrounding a trade war with China, the markets have been a little less than settled.  And that’s been a very good thing for interest rates.  In real estate and mortgage circles, I’m not hearing any complaining. What we do continue to hear, […]