Too Clever by Half is Dumb
Recently, I came across a post on Facebook. This was by an agent that purported to show why it’s so much smarter for a seller to use a realtor versus an iBuyer. This is new. Being “in the business” I knew this to be a truth as incontrovertible as water is wet and fire burns. I’m not the intended audience for this post, but I was curious to read through it. To see how she chose to prove this incontrovertible truth.
From the outset, the post recognizes that there are some things about using an iBuyer. This can be attractive to a seller. Chief of which is the “convenience” of being able to close the transaction in a matter of days. In fact, the headline reads “Is the convenience worth the cost?” Cool. Then it goes on to outline other figures with sales prices, commissions, service charges, and so on. This is where the wheels fall off the proverbial bus. At the bottom of the post, below the pertinent numbers, you see two figures. One is “Total Net using a Realtor”. The other is “Total Net using an iBuyer”, both followed by numbers with NEGATIVE signs. So, should I consider a realtor versus an iBuyer?
Even though I’m “in the business”, I had to stop and readjust my brain. I did this to put these numbers into context and see what they meant. After I did that, I immediately thought your average seller is going to think about two things after reading it.
Selling a house is a NEGATIVE experience with or without an agent, less negative with an agent – weird.
The POSITIVE message of the entire post was completely lost. The questions posed in the headline (“Is the convenience worth the cost?”) go unanswered. Because whoever created the post was trying too hard to be too clever by half.
I’m inserting here a version of the Facebook post that actually answers the question. This leaves EVERYONE with a clear understanding of why it’s better to sell through a Realtor. Additionally, how much more money can be generated with the Realtor’s help? If you want something like this for posting on social media, here’s what to do. Send an email to email@example.com, and I’ll brand it for you and send it back in a post-friendly format.
In this business, we all use jargon and terminology when we’re communicating with one another. It’s faster in most cases. But the moment we’re standing in front of a customer we need to stop talking “Nerd” and use English. This ensures everyone understands one another. Additionally, it makes the customer feel more comfortable. that we’re not talking down to them or over their heads. Communication only takes place when the message is UNDERSTOOD. If not, then we’re all a bunch of Talking Heads, and we need to START making sense.
For any more information or direction on this subject get in contact with Priority Lending LLC today.