Tag: marketing

A Valued Partner

A friend of mine who is far smarter than I am – hold the snide comments – sent me a link to an article that was written about two weeks ago.  I’ll include a link to the article below if you really want to read it: http://bit.ly/2020REoutlook This article is one of those that point […]

Let the Fear Motivate You

So, the other day I receive a newsletter from a fellow mortgage person detailing how the “little squabble” (i.e. the trade war) between the US and China is keeping mortgage rates down.  Makes sense: the longer the squabble lasts and more tariffs are introduced, the longer the global economy will hold its breath waiting for […]

The Value of the F Word

Rest assured, this article isn’t going to devolve into something reserved for late night or cable television.  The “F” word of which I speak is “free”.  In many instances, free is not necessarily a good thing.  I’m reminded of the saying, “You get what you pay for,” and that often means the thing you get […]

Nothing Average About Being Similar

Back in a high school or college history class, your teacher/professor probably shared the following piece of information with you concerning life in the Old World back in the 1600s: the average life span back in that day was 35 years (or something like that – exact accuracy isn’t my point).  And when you heard […]

Preaching to the Choir

Whatever you like to do in your spare time (keep it legal), I would like to recommend that you carve out a little time to read a book called All Marketers Tell Stories by Seth Godin.  You’ll enjoy it, I promise, but if you don’t, send a letter to Mr. Godin instead of sending one to […]