Blog

What You Lose When Saving

This is taken from an edition of Priority Pulse that I wrote almost four years ago.  You may think I’m doing this because I’m lazy or I spent the weekend doing something other than think about what to write for this week’s edition – and you’d be right on both counts – but this is something […]

Reminding an Old Dog of Old Tricks

This will be a short entry for this week, I promise.  Short or not, I believe it’s a good reminder for all of us in the real estate world about asking the right questions. Recently, an agent asked me if we did hard-money loans.  “Of course,” was my response.  She gave me a quick sketch […]

The Truth Behind a Review

In some industries, customer service isn’t nearly as big a deal as it is in others.  For example, when I roll my garbage can out to the curb the night before trash day, I really have no other expectation than the woman or man driving the truck the next day will extend out the big […]

Don’t Talk to Strangers

Regardless of how you generate your new business – there are SO MANY different ways to do it – there is one common thing that applies to all the referrals generated: they need to be qualified.  (Even if they’re buying a home with cash, someone is going to step up in the beginning of the […]

A Fantasy’s Reality

Contrary to popular belief, I’m not a psychiatrist or psychologist, and I don’t play one on TV.  However, over time, I have come to learn that there’s a great deal of psychology involved in sales – all types of sales – but this is especially true in the real estate/mortgage world. Buyers don’t “pay” for […]