Blog

Cash Can Be a Dirty Word

Cash may be king, but in the mortgage world it can cripple.  How so? A recent buyer and his agent got his offer accepted, so the next step for the buyer was to get to the title company and pay his earnest money.  In short order, he walked into the title company, handed them a […]

Getting the Cut Right

Mortgage rates. This is going to be a short one, I assure you.  This is probably stuff you already know, but I think now’s a good time to bring it back up and have a bit of a refresher course.  Are you ready? When people talk about The Fed and “rates”, they’re not talking about […]

No Matter the Cost

Every day, we have the opportunity to reflect on technological advancements like cell phones and the internet because we use them to conduct business, connect with friends, find a little diversion, and so on.  These advances were made by women and men far more intelligent than I am (shocker, right?), which makes these advances all […]

Real Estate is the Spice of Life

  Continuing the theme from last week’s Priority Pulse of offering something insightful and unique to your potential customers rather than reposting a meme that every realtor and their cat have already posted, I’ve prepared this idea for you.  This idea is meant to reach those who believe they know enough about the “investing world” […]

Let the Fear Motivate You

So, the other day I receive a newsletter from a fellow mortgage person detailing how the “little squabble” (i.e. the trade war) between the US and China is keeping mortgage rates down.  Makes sense: the longer the squabble lasts and more tariffs are introduced, the longer the global economy will hold its breath waiting for […]