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This is taken from an edition of Priority Pulse that I wrote almost four years ago.  You may think I’m doing this because I’m lazy or I spent the weekend doing something other than think about what to write for this week’s edition – and you’d be right on both counts – but this is something that needs to be repeated.  In fact, it’s something that we (real estate agents and mortgage folks alike) should be
This will be a short entry for this week, I promise.  Short or not, I believe it’s a good reminder for all of us in the real estate world about asking the right questions. Recently, an agent asked me if we did hard-money loans.  “Of course,” was my response.  She gave me a quick sketch of what her client was looking to do and why he was looking for a hard-money solution.  For those of
In some industries, customer service isn’t nearly as big a deal as it is in others.  For example, when I roll my garbage can out to the curb the night before trash day, I really have no other expectation than the woman or man driving the truck the next day will extend out the big mechanical arm, grab my garbage can, empty it into the gaping maw in the back of the truck, and return
Regardless of how you generate your new business – there are SO MANY different ways to do it – there is one common thing that applies to all the referrals generated: they need to be qualified.  (Even if they’re buying a home with cash, someone is going to step up in the beginning of the process and ask for proof, right?)  When we make contact with prospective buyers to get them qualified, we experience a
Contrary to popular belief, I’m not a psychiatrist or psychologist, and I don’t play one on TV.  However, over time, I have come to learn that there’s a great deal of psychology involved in sales – all types of sales – but this is especially true in the real estate/mortgage world. Buyers don’t “pay” for a real estate agent to represent them in the purchase of a home.  Because of this arrangement (and there’s absolutely